:root{
  --cream:#F5F0E8; --cream-2:#EFE7DA; --paper:#FBF8F2; --ink:#211C16; --muted:#6E665A;
  --sage:#6E7B52; --sage-d:#57633F; --clay:#C06B3E; --clay-d:#A2542C; --teal:#4F7A78;
  --ochre:#B0853B; --plum:#795A6C; --line:rgba(33,28,22,.12); --white:#fff;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);font-family:"Inter",system-ui,sans-serif;font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:"Fraunces",Georgia,serif;font-weight:500;line-height:1.05;letter-spacing:-.01em;margin:0}
.wrap{max-width:1080px;margin:0 auto;padding:0 26px}
.eyebrow{font-family:"Inter";font-weight:600;font-size:12px;letter-spacing:2.5px;text-transform:uppercase;color:var(--sage-d)}
.btn{display:inline-flex;align-items:center;gap:9px;background:var(--ink);color:var(--white);font-weight:600;font-size:15px;padding:15px 30px;border-radius:40px;border:1px solid var(--ink);transition:.2s;cursor:pointer}
.btn:hover{background:#000}
.btn-sage{background:var(--sage);border-color:var(--sage);color:#fff}
.btn-sage:hover{background:var(--sage-d);border-color:var(--sage-d)}
.btn-clay{background:var(--clay);border-color:var(--clay);color:#fff}
.btn-clay:hover{background:var(--clay-d);border-color:var(--clay-d)}
.btn-ghost{display:inline-flex;align-items:center;gap:9px;background:transparent;color:var(--ink);font-weight:600;font-size:15px;padding:14px 28px;border-radius:40px;border:1px solid rgba(33,28,22,.3);transition:.2s}
.btn-ghost:hover{border-color:var(--ink);background:var(--ink);color:#fff}
header.top{position:sticky;top:0;z-index:50;background:rgba(245,240,232,.85);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.top-in{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{display:flex;align-items:center;gap:11px}
.brand .mark{width:34px;height:34px;border-radius:9px;background:var(--sage);display:flex;align-items:center;justify-content:center}
.brand .mark svg{width:20px;height:20px;fill:#fff}
.brand b{font-family:"Fraunces";font-weight:600;font-size:1.12rem}
nav.main{display:flex;align-items:center;gap:26px;font-size:14.5px;font-weight:500}
nav.main a{color:var(--muted)}
nav.main a:hover{color:var(--ink)}
nav.main .btn{color:#fff;padding:11px 20px;font-size:14px}
nav.main .btn:hover{color:#fff}
section{padding:76px 0}
.kithero{padding:64px 0 30px;text-align:center}
.kithero .eyebrow{justify-content:center}
.kithero h1{font-size:clamp(2.6rem,6vw,4.4rem);margin:16px auto 0;max-width:16ch}
.kithero h1 em{font-style:italic;color:var(--clay)}
.kithero .lead{font-size:1.2rem;color:var(--muted);margin:22px auto 0;max-width:56ch}
.reassure{font-size:1.02rem;color:var(--ink);background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:18px 22px;max-width:60ch;margin:26px auto 0}
.pricebar{display:flex;gap:16px;align-items:center;justify-content:center;flex-wrap:wrap;margin-top:30px}
.price{font-family:"Fraunces";font-weight:600;font-size:2.1rem}
.price small{font-family:"Inter";font-weight:500;font-size:.9rem;color:var(--muted);display:block;letter-spacing:.5px}
.sec-head{max-width:720px;margin:0 auto;text-align:center}
.sec-head h2{font-size:clamp(1.9rem,4vw,2.9rem);margin:12px 0 0}
.sec-head p{color:var(--muted);font-size:1.1rem;margin:14px 0 0}
.inside{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:46px}
.card{background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:24px 22px;border-top:4px solid var(--sage)}
.card h3{font-family:"Inter";font-weight:600;font-size:1.05rem}
.card p{margin:8px 0 0;font-size:14px;color:var(--muted);line-height:1.55}
.points{display:grid;grid-template-columns:repeat(3,1fr);gap:14px 30px;margin-top:36px;max-width:900px;margin-left:auto;margin-right:auto}
.point{display:flex;gap:11px;align-items:flex-start;font-size:15px}
.point .tick{color:var(--sage);font-weight:700;font-size:16px;line-height:1.4}
.band{background:var(--cream-2)}
.cta-final{text-align:center}
.cta-final h2{font-size:clamp(2rem,4.4vw,3rem)}
.cta-final p{color:var(--muted);font-size:1.12rem;margin:16px auto 0;max-width:48ch}
footer{background:var(--ink);color:#b8ae9f;padding:52px 0 40px;margin-top:10px}
.foot{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.foot .brand b{color:#fff;font-family:"Fraunces";font-size:1.2rem}
.foot h4{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#8d8474;margin:0 0 14px;font-weight:600}
.foot a{display:block;color:#c4bbac;margin:0 0 9px;font-size:14.5px}
.foot a:hover{color:#fff}
.foot-base{border-top:1px solid rgba(255,255,255,.12);margin-top:36px;padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:13px;color:#8d8474}
.foot-base .it{font-family:"Fraunces";font-style:italic;color:#c4bbac}
/* business accent variant */
.biz .kithero h1 em{color:var(--clay)}
.biz .brand .mark{background:var(--clay)}
.biz .card{border-top-color:var(--clay)}
.biz .point .tick{color:var(--clay)}
.biz .eyebrow{color:var(--clay-d)}
@media(max-width:820px){
  .top-in{height:auto;flex-direction:column;gap:10px;padding:12px 0}
  nav.main{gap:14px 18px;flex-wrap:wrap;justify-content:center;font-size:14px}
}
@media(max-width:760px){
  section{padding:54px 0}
  .inside{grid-template-columns:1fr}
  .points{grid-template-columns:1fr;gap:12px}
  .foot{grid-template-columns:1fr;gap:24px}
}