The mission
No woman left behind.
I want to help the first million women get started with AI, warmly and without the jargon, so the future doesn't happen to them. It happens for them.

Hello, I'm Penny
I run real businesses on AI every day, and I'm good at making it simple.
I'm Penny Dee. Author, speaker, broadcaster, and the woman behind DPC Clinic and SkinGoal. I use AI every day to run my businesses, my writing and my content. Not learning it, operating with it.
And here's what I kept seeing. Brilliant, capable women, women who run homes and businesses and hold everyone together, convinced AI wasn't for them. Too technical. Too late to start. Something the young ones do. That's the bit that got me.
Because it isn't true. AI isn't another thing to master. It takes the little jobs off your plate in seconds, the receipts, the replies, the caption you can't start, so you get your time and your headspace back. You don't need to be technical. You need someone to show you, plainly, without making you feel daft.
That's Let AI Do It. No jargon, no hype, no AI slop. Warm, simple help that works in ChatGPT or Claude, in your life and in your business.
Less faff. More done.
Penny
The woman showing you
- No. 1bestselling author of KWEENS
- Trailblazer of the YearCheshire Business Awards 2025
- Most Inspirational SpeakerAcquisition International 2024
- Podcast PioneerGlobal Women in Leadership 2024
- BBC and LBCas heard on, broadcaster and commentator
- FounderDPC Clinic and SkinGoal
Ways to work with me
Pick the one that suits you.
Start with one small thing.
Grab the free guide, try one hack this week, and feel that first little win.